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By

Lizzie Pritchett
Customers using gift cards typically spend 20% – 50% more than the average purchase amount.Gift Cards are the #1 requested gift every holiday season, and they have been for 10 years.72% of gift card purchasers spend more money than the value of the card while redeeming.On average, American households have $300 in unused gift cards. These unused...
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Franchisors typically have set marketing plans that promote the franchise at the national or regional level. TV ads and radio commercials as well as online advertising and P.R. are well represented in those plans to establish brand recognition at the national level. At the local level, most franchisors will provide franchisees with an example marketing...
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