Every business can benefit from offering holiday sales. Here are the best days to run a sale. Any small business owner will tell you that holiday sales can make or break their bottom line. In fact, the holidays represent nearly 19% of some retailers’ total yearly sales, according to the National Retail Federation. Consumers and businesses...Read More

Customers using gift cards typically spend 20% – 50% more than the average purchase amount.Gift Cards are the #1 requested gift every holiday season, and they have been for 10 years.72% of gift card purchasers spend more money than the value of the card while redeeming.On average, American households have $300 in unused gift cards. These unused...Read More

Franchisors typically have set marketing plans that promote the franchise at the national or regional level. TV ads and radio commercials as well as online advertising and P.R. are well represented in those plans to establish brand recognition at the national level. At the local level, most franchisors will provide franchisees with an example marketing...Read More

This is going to sound absolutely crazy, so bear with me: New Year’s Day is FIVE MONTHS away. Five months! How is that possible? It’s the time of year for resolutions and “New Year, New You” pacts. This is the number one time of year for people to take interest, even if fleeting, in their...Read More

When you own a convenience store, it can go one of two directions. You can become one of those stores that fail to make an impact on the local market and fades away into obscurity and bankruptcy. Or you can be the go-to convenience store around town.Read More

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...Read More

Successful retailers drive traffic through on-site outdoor promotions that bring attention to their in-store promotion offers. This allows them to leverage one of their biggest assets – their location; meaning directly targeting their drive-by and walk-by traffic. Of course you’re going to engage your other advertising and marketing means, but if you’re not leveraging your...Read More

Every person in the great United States of America is familiar with the traditional advertising tool, usually seen on car dealership rooftops, the Giant Inflatable Gorilla! This eye-catching advertising device is so well-known that it’s become somewhat of a dealership advertising cliche in recent years. It’s even been featured on a recent popular VW commercial! Let’s stop...Read More

When it comes to the multi-billion dollar business of advertising, business owners have so many choices today that it can feel like you’re drowning in your media spend. TV advertising, newspaper and magazine advertising, online advertising, social media advertising, mobile ads, OH MY! With new online advertising mediums there are even more options to consider....Read More