About Us
Our Story
A crazy idea that worked!
Dan Matheus was in North Carolina in a hotel van when all the conversations stopped and people on the van asked “What’s going on over there?” We all noticed a Grand Opening balloon/inflatable on the roof of a business, a grand opening banner and pennants stringing across the parking lot decorating for their event. It didn’t sink in until next week on the same van with different passengers conversations once again stopped and asked the same question, “What’s is going on over there” that is when Dan saw an idea for a new business. The entrepreneurial juices started flowing & Dan researched and started Bullseye Promotions with the purchase of his first Hot Air Balloon shape. Soon after King Kong, Godzilla and many other shapes were purchased and put into service having the passersby saying “What is going on there?” Twenty-five plus years and thousands of installs later, Bullseye has hundres of giant inflatables, searchlights, flags, tents, banners and more. We also ship out storefront and in-store marketing physical products to help businesses across the United States increase their foot traffic and sales.
The Power of Experience
If you’re curious just how deep our roots go, here’s a peek behind the curtain:
- Decades of Know-How: With over twenty-five years in the game (we’re practically nostalgic pros at this point), we’ve handled everything from grand openings in bustling Dallas suburbs to attention-grabbing launches for Houston boutiques.
- A Growing Crew: Our passionate team has expanded far beyond Dan and his zany balloon-buying spree. Today, dozens of specialists—from logistics wizards to creativity wranglers—work around the clock to make your promotion pop.
- Wide Reach: Whether you’re in a small town or one of the hundreds of cities stretching across central Texas, chances are we’ve sparked curiosity (and yes, some neck-craning) with our campaigns right in your neighborhood.
- Impact That Adds Up: Over the years, our clients have generated hundreds of millions in increased store revenue, all powered by smart, show-stopping marketing you can actually see from the street.
And that’s just a few highlights. At the end of the day, our size and experience mean one thing: when you work with us, you’re getting a partner that knows how to make your location impossible to ignore.
Scaling Up with Ingenuity
We’ve never believed in sitting still—especially as our reach has stretched far beyond our original roots. Every time Bullseye grows into a new market, we lean on the same curiosity and bold experimentation that sparked our first rooftop inflatable. Instead of cookie-cutter solutions, we blend tried-and-true tactics (think: the eye-catching spectacle of a Macy’s Thanksgiving Day Parade balloon) with new strategies tailored to each community.
To keep pace, we invest in technology that helps our team stay nimble, from streamlined logistics and digital design tools to data-driven targeting—think of it as using Google Maps instead of a compass. This lets us deliver the same “What’s going on over there?” effect whether we’re firing up searchlights in downtown Houston or stringing banners across a storefront in Fort Worth.
It’s all about keeping that original spark alive, making sure every new location gets the custom energy that started with Dan’s first crazy idea.
Evolution: From Clipboards to Cutting-Edge
The early days weren’t always glamorous—imagine tracking every lead and campaign with spreadsheets, late-night coffee runs fueling one more pivot table. We knew we had the eye-catching inflatables and visuals to stop traffic cold, but measuring exactly which promotion, sign, or rooftop gorilla brought in the crowds? That took some serious elbow grease and, frankly, plenty of guesswork.
But we never shied away from a challenge. As retailers everywhere—from strip centers to main streets —started demanding more accountability and proof-of-performance, we rolled up our sleeves. At first, it meant stacks of Excel files, crunching data from every install, campaign, and follow-up call, just to find out what actually moved the needle.
With time (and after running through way too many highlighters and spreadsheets), we realized our old methods couldn’t keep up with our ambitions—or our clients’ needs. So we invested in custom-built systems designed specifically to track campaign performance, foot traffic, and lead growth, integrating with point-of-sale systems and marketing dashboards. Now, with real-time insights and historical data at our fingertips, we don’t just install the showstoppers—we help you measure each surge of new faces through your doors.
This evolution lets us tweak, adapt, and constantly improve, so you get more than just attention—you get results you can track and trust.
Our Vision
As a business owner, you pour sweat and tears into making your location a success. But standing out takes more than just showing up. You need attention-grabbing tools to transform your storefront into a 24/7 referral machine.
That’s where Bullseye Promotions steps in. We’re the only full-service advertising partner dedicated to amplification for retail spaces big and small.
We help you leverage your biggest and likely most expensive asset – your building – to get better visibility and more foot traffic leading to increased sales.
For over 20 years, we’ve helped clients drive record foot traffic and sales during Grand Openings, seasonal promotions, remodels, and more. Our custom inflatables, feather flags, window graphics, and in-store signage are impossible to ignore, pulling customers in from blocks around.
But that’s just the beginning. Our toolbox doesn’t stop at eye-popping displays – we offer complete, multi-channel marketing solutions to make sure your message gets noticed everywhere it counts. From high-impact billboards on major highways to digital campaigns spanning Google PPC, SEO optimization, and OTT streaming, we deliver consistent branding across every touchpoint. Need a radio spot, commercial shoot, or even a fresh logo? We coordinate it all, ensuring your story is told with clarity and punch—on air, online, and onsite.
We handle every detail from A to Z so you can focus on your business, not babysitting promoters. Our experts take care of permitting, production, installation, and tear down for events nationwide while you watch your numbers skyrocket.
Whether you want to blanket your city in banners, launch a digital blitz, or dial up the drama with a rooftop King Kong, we’re your partner in standing out—wherever your customers are.
Whether you’re a homebuilder showcasing model homes, a restauranteur staging a comeback, or a pop-up yearning for permanence, we’ve got you covered. We’re your secret weapon for outshining the competition while staying on budget.
The Secret Sauce: Relentless Focus & Proven Process
What sets us apart? It’s our unwavering commitment to your business’s success and our refusal to settle for “good enough.” Rather than relying on cookie-cutter tactics or one-size-fits-all solutions, we dive deep—analyzing what draws crowds and ignites curiosity in your specific market. From our earliest days, we tested and refined our approach, using data-driven insights (sometimes, yes, even diving into deep Excel rabbit holes) to discover what truly moves the needle for our clients.
That means we don’t just throw up an inflatable and hope for the best. We identify which attention-grabbing tools will actually turn heads on your street—whether it’s a massive King Kong balloon, a field of feather flags, or a creative window graphic that stops traffic. Every element is selected and placed with intention.
Results That Speak for Themselves
Thanks to our relentless fine-tuning, our services now reach clients across dozens of markets nationwide—from bustling city centers to quieter corners where a little spectacle makes all the difference. No matter your location or industry, we’re obsessed with making your storefront impossible to ignore. You get a partner who cares as much about your foot traffic and sales numbers as you do—so you can focus on running your business and leave the rest to us.
Stop settling for slow seasons and pray-they-see-my-store obscurity. Partner with Bullseye to transform your location into a year-round profit engine running on premium fuel. Dial up the only promotional partner you’ll ever need and let our vision take your sales to the next level.
Our Team of Attention Getting Experts
Dan Matheus
President, Founder & Chief Attention Getter
Dan founded Bullseye Promotions 26 years ago. With over two decades of experience in local storefront promotional marketing, Dan can provide your business with ideas to help increase foot traffic and sales.
My favorite things: family, church, sailing, fun on the water & sunsets
My favorite thing about Bullseye: hearing clients tell us how successful their promotion was and how they can’t wait to do it again
Chris Purtee
Operations & Sales Management
Favorite things: family time, karaoke, Ttrivia, camping
My favorite thing about Bullseye: working with a great team and helping businesses succeed
Chris Sheetz
Project Manager
My favorite things: golf, family vacations, a good steak
My favorite thing about Bullseye: our willingness to do whatever it takes to get the job done and make the client happy
Mark Wilhoite
Operations & Installer
My favorite things: Jesus, my wife, fishing, motorcycle rides, and good food
My favorite thing about Bullseye: using teamwork and my God given gifts to help businesses find success
Chris Green
Adminstrator
My favorite things: my grandson, drag racing with my family, reading & the Texas Rangers
My favorite thing about Bullseye: we are a big family which makes work much more fun
Josh Barnett
Warehouse and Inventory Maintenance
Favorite things: jiu-jitsu and anime
My favorite thing about Bullseye: the people I work with
Edgar Garcia
Installer
My favorite things: spending time with my family, any outside activities, watching movies
My favorite thing about Bullseye: people I work with
Geno Lopez
Installer & Outside Sales
Favorite things: fishing, working out, spending time with my family
My favorite thing about Bullseye: my co-workers and helping small businesses
Carlos Magana
Installer
My favorite things: spending time with my kids, working on cars, family time at the lake, and club dancing.
My favorite thing about Bullseye: getting to explore new places, working in different cities, and making customers happy
Chance Eason
Production Manager
My favorite things: cats, coffee, cooking & spending time with my family
My favorite thing about Bullseye: the willingness of every employee to help complete the task at hand
David McNiel
Digital Print Specialist
My favorite thing: being outside of the box
My favorite thing about Bullseye: Bullseye allows me to make customers happy. There is something magical about taking a client’s idea and bringing their vision to life
