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New Year’s Campaigns: Start Planning NOW

This is going to sound absolutely crazy, so bear with me: New Year’s Day is FIVE MONTHS away. Five months! How is that possible? It’s the time of year for resolutions and “New Year, New You” pacts. This is the number one time of year for people to take interest, even if fleeting, in their...
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C-Stores: Make An Impact

When you own a convenience store, it can go one of two directions. You can become one of those stores that fail to make an impact on the local market and fades away into obscurity and bankruptcy. Or you can be the go-to convenience store around town.
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Advertising Agencies Combine Outdoor Advertising With Digital For Optimal Campaign Success

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
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Turning Foot Traffic Into Sales

Successful retailers drive traffic through on-site outdoor promotions that bring attention to their in-store promotion offers. This allows them to leverage one of their biggest assets – their location; meaning directly targeting their drive-by and walk-by traffic. Of course you’re going to engage your other advertising and marketing means, but if you’re not leveraging your...
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Does Gorilla Marketing Work? IT JUST DID!

Every person in the great United States of America is familiar with the traditional advertising tool, usually seen on car dealership rooftops, the Giant Inflatable Gorilla! This eye-catching advertising device is so well-known that it’s become somewhat of a dealership advertising cliche in recent years. It’s even been featured on a recent popular VW commercial! Let’s stop...
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Advertising: Why Mess With Thousands of Years of Success?

When it comes to the multi-billion dollar business of advertising, business owners have so many choices today that it can feel like you’re drowning in your media spend. TV advertising, newspaper and magazine advertising, online advertising, social media advertising, mobile ads, OH MY! With new online advertising mediums there are even more options to consider....
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